Vimal elaichi row: Ajay Devgn challenges Maharashtra FDA notice in Bombay High Court

A Bollywood actor has approached the Bombay High Court to challenge a show-cause notice issued by the Maharashtra Food and Drug Administration. The notice stems from the actor's appearance in promotional advertisements for 'Vimal Elaichi'. According to the legal petition filed, the notice was unfairly directed at the actor rather than the manufacturing company responsible for the product.

State food and drug authorities alleged that the advertisements for 'Vimal Elaichi' functioned as surrogate promotions for 'Vimal Pan Masala', a chewable product that is banned in Maharashtra. Similar notices were reportedly issued to two other prominent actors who also appeared in the campaigns. An official stated that proceedings against the actors for allegedly violating state regulations had concluded.

The head of the food and drug administration stated that the department's investigation found violations by the actors and that the matter would be referred for adjudication. The official also indicated that despite the court challenge, the department intended to continue its proceedings before the joint commissioner. A division bench of the High Court is scheduled to hear the actor's petition.

Not yet reported: The articles do not mention any monetary penalties or the final outcome of the adjudication proceedings.